The Joboy project allowed me to create and develop a brand
for the fictional company that creates high end grilling sets.
These grill sets contain the utensils and spices you need to
grill the perfect steak. My demographic for this product was a
tail-gating male with expendable income that wants “the best”.
This gentleman will undoubtedly need to be won over and that
is why Joboy has attitude. From the bold brand color and the
abrasive advertisements, Joboy captures the ego of these tailgating
masters.
